The St Austell visual language in all forms was created to reflect the St Austell ‘big idea’, themes and brand values. Therefore all future expression must be driven by this conceptual engine.
The visual language is a highly adaptable and evolving system, not just a static logo, therefore we encourage you to use this in a forward thinking way. St Austell’s visual identity is made up of various elements including a unique visual language, visual language watermarks, a colour palette and typefaces. This allows you the ultimate control and flexibility to turn focus up and down on aspects and audience whilst still relaying one message, which feels and looks like the overall brand.
Think like St Austell – show growth and innovation, make bold use of space, and push these tools to their limits – but most of all have fun!