Life in St Austell
Whether you are Cornish and proud or settled in the Duchy from elsewhere, we all have one thing in common. We have chosen to live in one of the most stunning regions in the country.
Cornwall’s white gold, china clay, put St Austell on the map. In the early 19th century, the china clay industry was big business for Cornwall. It revolutionised the town, shaping the landscape and clay country communities.
Celebrated as the UK home of China clay, St Austell was once the world centre of china clay extraction and had one of the largest deposits in the world.
Today St Austell’s china clay is still shipped all over the world, on a smaller scale, and used to produce ceramics, paper, toothpaste, skincare and pharmaceutical products. The good news is that the clay legacy still lives on, being reimagined by the work of the Austell Project, the Wheal Martyn Museum and Clay Works.
The list of why we love being here is long, but it’s easy to forget just how lucky we are. And while economically speaking we traditionally trail cities anywhere north of the Tamar, we are definitely richer in plenty of other ways.
There’s always an adventure to find…
It may be an obvious place to begin, but for good reason. No matter where you find yourself in St Austell Bay, one thing is for sure, you’ll never be too far from a beach or somewhere you can catch a glimpse of the stunning Bay.
From the big beaches of Par Sands and Carlyon Bay, to the smaller coves of Polkerris and Readymoney, St Austell’s got it all. And the beauty of enjoying the beach in St Austell is that you’re not restricted to just a good old-fashioned day of building sandcastles and paddling in the water. St Austell Bay has carved itself a place in the watersport and leisure market, giving people the chance to hire equipment to snorkel, sail, kayak, water-ski, fish, dive and stand-up paddleboard, among many others – all right here on our doorstep. What more could we ask for?
We’re all guilty of taking where we live for granted from time-to-time. With modern lives getting increasingly busy and chaotic, we can forget to stop and take stock of what we have in front of us. But don’t worry, this is easily rectified – the next chance you get, simply take two minutes to stop, take in a beautiful view – and we’re not short of them here – and breathe in the fresh, countryside air.